2023
2023
Falsaa
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Know More
Confronting a Market Overflowing with Sugar, Preservatives, and Misinformation
A Truly Healthy Experience!
Mystic Meadows exceeded all our expectations! The attention to detail in blending nature with design is breathtaking. It’s not just a project; it’s an experience that feels both serene and inspiring. The team’s creativity and dedication shine through every element. We couldn’t be happier with the results—it’s pure magic!
The Brand
The Brand
Crafting a Brand That Embodies Purity, Culture, and Nutritional Awareness
FALSAA was envisioned as more than just a juice brand — it was designed as a conscious, culturally rooted movement toward clean consumption. At its core, the concept weaved together the timeless wisdom of Indian traditions and the rigor of modern nutritional science. No added sugar, no preservatives, no milk — only cold-pressed juice in its purest form. The brand identity took inspiration from the Devanagari letter “F,” representing heritage and familiarity, while embracing minimalist, educational design to encourage mindful consumer interaction. FALSAA was not just about the drink — it was about the relationship between the consumer, their health, and the choices they make.
Solution
Solution
Building a Visual and Verbal Language That Inspires Conscious Consumption for All
FALSAA’s identity came alive through thoughtful branding, rooted visuals, and clean, educational packaging. The Devanagari-inspired logo gave the brand cultural depth, while the minimal, science-forward design helped consumers make informed, conscious choices. It wasn’t just a product — it was an accessible wellness experience built on transparency and tradition.
This philosophy extended to a physical kiosk, inspired by the natural form of fruits — tough on the outside, rich within. Designed as an 8x8x8 ft cube, the structure featured a rattan weave skin for breathability and visibility, and a back-lit stone counter to evoke freshness and purity. The design used layering and texture to reflect the product’s raw, crafted nature.
A whole universe
A whole universe
Designing a Store That Feels as Honest as the Juice It Serves
Building on this success, a flagship physical store was designed for FALSAA in Saket, South Delhi, following the same principles of natural layering and traditional Indian craft. The interior architecture blended handmade elements like cane, exposed brick, and lime plaster with modern lighting and clean, material-driven detailing. The space encouraged slow engagement — a place not only to buy juice, but to pause, observe, and connect with the story of what’s being consumed. This environment was crafted to mirror the brand’s promise: freshness on the outside, richness within, and a celebration of both tradition and transparency.
0
0
Times growth in sales
0
0
Times growth in sales
0+
0+
Happy Customers
0+
0+
Happy Customers
0%
0%
Retention rate
0%
0%
Retention rate
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
2023
Falsaa
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Agency
Marketing
Know More
Confronting a Market Overflowing with Sugar, Preservatives, and Misinformation
A Truly Healthy Experience!
Mystic Meadows exceeded all our expectations! The attention to detail in blending nature with design is breathtaking. It’s not just a project; it’s an experience that feels both serene and inspiring. The team’s creativity and dedication shine through every element. We couldn’t be happier with the results—it’s pure magic!
The Brand
Crafting a Brand That Embodies Purity, Culture, and Nutritional Awareness
FALSAA was envisioned as more than just a juice brand — it was designed as a conscious, culturally rooted movement toward clean consumption. At its core, the concept weaved together the timeless wisdom of Indian traditions and the rigor of modern nutritional science. No added sugar, no preservatives, no milk — only cold-pressed juice in its purest form. The brand identity took inspiration from the Devanagari letter “F,” representing heritage and familiarity, while embracing minimalist, educational design to encourage mindful consumer interaction. FALSAA was not just about the drink — it was about the relationship between the consumer, their health, and the choices they make.
Solution
Building a Visual and Verbal Language That Inspires Conscious Consumption for All
FALSAA’s identity came alive through thoughtful branding, rooted visuals, and clean, educational packaging. The Devanagari-inspired logo gave the brand cultural depth, while the minimal, science-forward design helped consumers make informed, conscious choices. It wasn’t just a product — it was an accessible wellness experience built on transparency and tradition.
This philosophy extended to a physical kiosk, inspired by the natural form of fruits — tough on the outside, rich within. Designed as an 8x8x8 ft cube, the structure featured a rattan weave skin for breathability and visibility, and a back-lit stone counter to evoke freshness and purity. The design used layering and texture to reflect the product’s raw, crafted nature.
A whole universe
Designing a Store That Feels as Honest as the Juice It Serves
Building on this success, a flagship physical store was designed for FALSAA in Saket, South Delhi, following the same principles of natural layering and traditional Indian craft. The interior architecture blended handmade elements like cane, exposed brick, and lime plaster with modern lighting and clean, material-driven detailing. The space encouraged slow engagement — a place not only to buy juice, but to pause, observe, and connect with the story of what’s being consumed. This environment was crafted to mirror the brand’s promise: freshness on the outside, richness within, and a celebration of both tradition and transparency.
0
0
Times growth in sales
0+
0+
Happy Customers
0%
0%
Retention rate
More Works
(GQ® — 02)
©2024
2023
Falsaa
Step into the enchanting world of Mystic Meadows, where nature’s magic meets serene beauty. Explore a dreamlike landscape filled with wonder.
Agency
Marketing
Know More
Confronting a Market Overflowing with Sugar, Preservatives, and Misinformation
A Truly Healthy Experience!
Mystic Meadows exceeded all our expectations! The attention to detail in blending nature with design is breathtaking. It’s not just a project; it’s an experience that feels both serene and inspiring. The team’s creativity and dedication shine through every element. We couldn’t be happier with the results—it’s pure magic!
The Brand
Crafting a Brand That Embodies Purity, Culture, and Nutritional Awareness
FALSAA was envisioned as more than just a juice brand — it was designed as a conscious, culturally rooted movement toward clean consumption. At its core, the concept weaved together the timeless wisdom of Indian traditions and the rigor of modern nutritional science. No added sugar, no preservatives, no milk — only cold-pressed juice in its purest form. The brand identity took inspiration from the Devanagari letter “F,” representing heritage and familiarity, while embracing minimalist, educational design to encourage mindful consumer interaction. FALSAA was not just about the drink — it was about the relationship between the consumer, their health, and the choices they make.
Solution
Building a Visual and Verbal Language That Inspires Conscious Consumption for All
FALSAA’s identity came alive through thoughtful branding, rooted visuals, and clean, educational packaging. The Devanagari-inspired logo gave the brand cultural depth, while the minimal, science-forward design helped consumers make informed, conscious choices. It wasn’t just a product — it was an accessible wellness experience built on transparency and tradition.
This philosophy extended to a physical kiosk, inspired by the natural form of fruits — tough on the outside, rich within. Designed as an 8x8x8 ft cube, the structure featured a rattan weave skin for breathability and visibility, and a back-lit stone counter to evoke freshness and purity. The design used layering and texture to reflect the product’s raw, crafted nature.
A whole universe
Designing a Store That Feels as Honest as the Juice It Serves
Building on this success, a flagship physical store was designed for FALSAA in Saket, South Delhi, following the same principles of natural layering and traditional Indian craft. The interior architecture blended handmade elements like cane, exposed brick, and lime plaster with modern lighting and clean, material-driven detailing. The space encouraged slow engagement — a place not only to buy juice, but to pause, observe, and connect with the story of what’s being consumed. This environment was crafted to mirror the brand’s promise: freshness on the outside, richness within, and a celebration of both tradition and transparency.
0
0
Times growth in sales
0+
0+
Happy Customers
0%
0%
Retention rate
More Works
©2024