A design project for OB3, an academic study platform, exploring the development of a companion productivity tool. Lite Breeze was created to address common CRM challenges and improve efficiency in everyday workflows, in collaboration with CEO Rodney Tamblyn.
My Role
In a team of talented designers, I co-worked with experienced Graphic Designers to re-vamp the branding of product- OB3 , From the name of theproduct to CI and communication we re-imagined everything to fit the time and audiences of now.
Impact
Create a visual identity to give life to this new product 100% digital, that will act among CRM and LMS, and has the goal to make users' tasks simple and easier. We were abke to create a completely new brand aligning with visions of product stakeholder and users which was also in consideration with designs from the competitors
I used figma as the tool to convert the sketches of the screen to create a working prototype of the MVP.
